In order to enhance the experience of local orders in restaurants and to offer a real alternative to delivery platforms, three entrepreneurs, Antoine Pham, 2016
graduate of the École Centrale de Lille, Arnaud De Rohden (HEC) and Olivier Arbez (Arts & Métiers), created Pulp, the commission-free Click & Collect application that gives power back to restaurateurs based in Paris and elsewhere in France.
After launching a first project following their studies, the three partners changed business model in 2019 to launch Pulp, a marketplace that tackles the problem of waiting times in fast food restaurants by allowing customers to order their takeaway meal on their smartphone. While the idea is not new, their timing is perfect: the same year, issuers of restaurant vouchers made online payment by voucher possible. They then raised nearly one million euros, and called upon market experts such as the founders of Big Fernand, Meero, Tiller Systems and Foodchéri.
With the arrival of Covid-19, they saw the opportunity to help restaurateurs in France get through the health crisis, and this was the start of their “hypergrowth” phase. Pulp is about to raise another 3 million euros in fundraising in 2021 and their ranking in the top 100 Start-ups in which to invest in 2021 by Challenges is a great recognition of their work.
The start-up now has around twenty employees, and Antoine is its COO – Chief Operating Officer of Pulp, whose mission is to manage the relationship with partner restaurants and to set up and optimise the various processes of the company. He is also CMO – Chief Marketing Officer of Pulp, to participate in the visibility of Pulp on the various communication channels with restaurants but also with their customers.
Pulp’s ambition is to be the European leader in this fast-growing selling system, which results from the regulations of the health crisis, and thus, support more restaurateurs in achieving their digital transformation.