In order to bolster its visual identity and, in particular, to affirm the “brand names” of each of its internal schools, Centrale Lille is updating its existing graphic charter, implemented in 2015.
Accordingly, it is adapting its graphic charter and changing the logos of its engineering schools:
- In each logo, the polygon takes on the colour of the internal school to reinforce its own identity;
- The font has been thickened for improved readability, even when the logo is used in small sizes;
- Each school now benefits from its own graphic elements and colour palette.
In addition, the institute’s logo is now bolder:
- The blue-grey that makes up the logo has been updated to a stronger slate grey;
- The font has been thickened to strengthen the “brand” alongside its partners;
- New graphic elements will enrich the communication media;
- The fonts have been modified to visually reflect this new charter.
- This new charter will be deployed gradually and will mainly concern digital media. Concerning paper media, the goal is to use up current stocks (stationery, envelopes, etc.) for both economic and ecological reasons. Indoor or outdoor displays and signage will only be changed when information needs to be updated.
- You can now consult the brochures of the internal schools here.
All useful media devices will be made available on the ENT from Monday 21 November: logos, graphic charter, Word/PowerPoint templates, etc.